Beer Advertisement (Dyke, Just Do It)
Notes
Dyke Just Do It (2023), is a live multi-media performance that focusese on modes of dyke counternarratives and desire. It is a live and immersive experience with intergenerational performers and the screening of video work, with live visual manipulation of historical archive footage, filmed footage and commercial adverts.
Documentation from the live performance has been reworked into Beer Advertisement (Dyke, Just Do It) (2025), a two-cannel video installation designed to be displayed on CRT monitors, extending the life and circulation of the performance beyond its immediate live context.
The film invites the viewer to reflect on dyke representation in capitalist contexts, and how these can be co-opted and reclaimed into new realms of desire. Through a process of repurposing found footage and reworking archival text, pride slogans and advert taglines the piece explores how dyke culture can transform itself and overcome its assimilation into heteronormative modes of representation and censorship.
Dyke Just Do It premiered at the Institute of Contemporary Art in London.
| Artist / Author | SWEATMOTHER |
|---|---|
| Reference | EF5418 |
| Type | Digital File |
